Tuesday, September 13, 2016

Homework Step 1- Solar Paint

 There is a paint that has recently been created that can turn practically anything into a solar energy rector. A group of scientist from around the world developed an additive for paints, stains, coatings and flooring that would turn them into solar panels. Through its use, any roof, wall, street or path becomes a photo voltaic generator that can replace traditional solar panels. While still a trade off of cost verses performance, with the paint only reaching a 6% efficiency rate. Though projected to improve over time currently the cells would have to have an efficiency rate of at least 10% to make it worth being commercialized. Today’s best solar panels have a low to mid-20% efficiency rate. The other side is that this solar paint is cheaper and can be applied to nearly any surface.
I thought adding this structures and vehicles could provide energy as a whole and reduce the use of gasoline used. Adding it to things like bridges, trains and larger, taller buildings because they are almost always out in the open and exposed to the sunlight for nearly the entire day. They also are made from metal and already are conductors because of this, making for easy transfer.
So the competitors would probably be paint and solar panel manufacturers, such as Sherwin-Williams, Behr and Benjamin Moore for paint companies and Solar World and Astronergy for solar panel companies.

Below are ads from three different paint companies along with their logo and an image of the website and two solar panel companies again logo and website included.


Sorry the images got a little wonky.



















3 comments:

  1. Wonderful idea the name is simple and tells exactly what you would be selling. You could also market Solar Paint in different colors.

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  2. Connie – this is a great idea, and I’m wondering if it is a real product? It almost sounds like it is with that amount of technical information. If you are writing this, I commend you!

    Considering the potential wide uses for this Solar Paint (vehicles, the rooftops of big box stores, etc) it seems almost endless possibilities. As great as that sounds, it actually can cause problems with identifying your target audience… trying to design for “everyone under the sun” is harder than a smaller, more targeted audience.

    So – what specific use is your product designed for? In terms of the future of the world – is it energy production that will make the biggest difference? Or is it “clean transportation” that would use this for a new fleet of electric cars/trucks? Or… what else?

    Your competitors are worth studying, and I just love the Benjamin Moore “horse jumping out of the paint” composite… a good example of beautiful advanced photoshop work.

    Nice beginning!

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  3. Solar paint is a great idea, paint can be put on almost everything and requires no extra room. Do you know what the danger is of it being struck by lightning? I feel like that would damage it quite a bit. A solid and very useful idea nonetheless, well done.

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