For a lack of better words, I just need to get creative about what i'm putting into these dream worlds and it's proving to be difficult. The idea is to have 3 different scenes that are made up of 2 colors at most. I need to gather more dream like images
#1, #2 & #3 “Relive your dreams” Suggest font change something dreamy. Logo gets a little lost in the background in image #1.
ReplyDelete#1 Dreamy lights or what are those? I’m questioning their purpose.
#3 nice work suggest changing or warping colors
Suggestion have someone walking in the clouds, think of childhood memories or dream you had.
Mason – one of the things that make our dreams “dreams” is that they make no sense. So the more elements you put into one scene, that have no relation to each other, the better. And, I think you should add people to each of these… in some way. Large, but subtle to the sky… or as you have in #1, floating in an odd position. We need to see the human element in this ad, or a suggesting of human activity.
ReplyDeleteNow that we are getting closer to the finish, I have to remind you that this is a print series of ads, which means that they need to be portrait proportions. Massage these into an 8 x 10 (or something close) format for use in the campaign.
Relive Your Dreams
Designing the Future…for You.
Can you use this 2 line heading for the ad? Would that make sense? Feel free to design this heading to include your Design Change logo, so this element becomes stronger in the design.
Carl suggests finding an expressive font to use… and I would encourage you to think about doing that for the word “Dreams” which would add contrast and interest to the heading.
Great work… keep on thinking!
I like the color tone in the first one and think the last one can use one of those things like a floating person or a moon ornament. That's a good indication of this being a dream, and will connect all three. Looking like a good campaign so far.
ReplyDeleteI love the look and dream aspect of the pictures. Though the first two have a vast expanse with a few defining features, while the last has a mountain in open air. It seems a bit disjointed. But excellent work I love the two-tone theme of them all.
ReplyDelete