A blog created by the students and teacher at Mount Wachusett CC - Graphic and Interactive Design Department for the purposes of sharing and critiquing their artwork as a collaborative project.
#1 Great job, I like how everything has a movement effect on it. #2 Window to the right of the lady standing, I think should be showing the earth with the light spot behind it. #3Great image, I have the space travel feels. On image 2 &3 do something with “Nov. 2016” placement doesn’t work with the background
Nicholas – This is starting to look like a great campaign! A few things to think about as you continue to work on these:
The size of a full page ad will always be a portrait proportion, rather than the square that I am seeing here. Add some format to the top and bottom of these to make this close to an 8 x 10 size.
Not sure why I see a bar code? Magazine covers might have them, and book covers have them on the back… but a spot ad in a publication? What is the purpose?
Logo – since you have added a date, and Carl has questioned its position (and I do too) maybe it could be placed into the space between Desig and Change in your logo? The logo could use something in that spot. The word Design is still a bit too deconstructed. How can you make use believe that the big N is a shared letter? I wonder if color is your answer. Could that N be light blue up in that corner, where it touches Desig? It might look like the spot where the “g” in Desig touches the N is a sparkle of change. And, help unite the word.
Drop shadow is overly dark and blurs the edges of the letters a bit too much. I notice that it isn’t used for all the letters. Why not? I think you need to either use it for the entire logo or nowhere. The reason for using it might be to create contrast between it and the image behind it… so make sure it doesn’t make it harder for us to read. OR, use an outer glow that would crisp up the edges, rather than blur them.
Designing the Future…for You. This should not be pulled apart so much, if at all. It’s the tag line for the ad, and doesn’t necessarily need to sit under the logo, although it could… but it needs to be whole somewhere.
Where you can, continue to show the cosmos and earth “from a far. Add more windows and/or make them larger where ever you can, especially #2, where I see lots of opportunity for the ceiling to be a window!
Continue to work on the details in your composite, look closely at everything and continue to visually suggest this is an adventure like no other. (ie: magazine covers on coffee table in #2, what magazines would we expect to see on this adventure?
Definitely one ad campaign, they work well together. I'll miss the giant window, but the clear travel focus makes up for it. The edges of the people in the second ad are a little sharp, try running the "refine edge" over them see if it helps.
#1 Great job, I like how everything has a movement effect on it.
ReplyDelete#2 Window to the right of the lady standing, I think should be showing the earth with the light spot behind it.
#3Great image, I have the space travel feels. On image 2 &3 do something with “Nov. 2016” placement doesn’t work with the background
Nicholas – This is starting to look like a great campaign! A few things to think about as you continue to work on these:
ReplyDeleteThe size of a full page ad will always be a portrait proportion, rather than the square that I am seeing here. Add some format to the top and bottom of these to make this close to an 8 x 10 size.
Not sure why I see a bar code? Magazine covers might have them, and book covers have them on the back… but a spot ad in a publication? What is the purpose?
Logo – since you have added a date, and Carl has questioned its position (and I do too) maybe it could be placed into the space between Desig and Change in your logo? The logo could use something in that spot. The word Design is still a bit too deconstructed. How can you make use believe that the big N is a shared letter? I wonder if color is your answer. Could that N be light blue up in that corner, where it touches Desig? It might look like the spot where the “g” in Desig touches the N is a sparkle of change. And, help unite the word.
Drop shadow is overly dark and blurs the edges of the letters a bit too much. I notice that it isn’t used for all the letters. Why not? I think you need to either use it for the entire logo or nowhere. The reason for using it might be to create contrast between it and the image behind it… so make sure it doesn’t make it harder for us to read. OR, use an outer glow that would crisp up the edges, rather than blur them.
Designing the Future…for You. This should not be pulled apart so much, if at all. It’s the tag line for the ad, and doesn’t necessarily need to sit under the logo, although it could… but it needs to be whole somewhere.
Where you can, continue to show the cosmos and earth “from a far. Add more windows and/or make them larger where ever you can, especially #2, where I see lots of opportunity for the ceiling to be a window!
Continue to work on the details in your composite, look closely at everything and continue to visually suggest this is an adventure like no other. (ie: magazine covers on coffee table in #2, what magazines would we expect to see on this adventure?
Keep up the good work.
Thank you much I will work on all that. It makes sense, I will remove the bar code, and work on the logo, as well as the rest.
DeleteDefinitely one ad campaign, they work well together. I'll miss the giant window, but the clear travel focus makes up for it.
ReplyDeleteThe edges of the people in the second ad are a little sharp, try running the "refine edge" over them see if it helps.