Monday, September 26, 2016
DreamCatcher™: Mission Statement
DreamCatcher™is a, top of the line, dream viewing machine for both business and personal use. Some people forget that they had dreamt at all while others get their best ideas from it. This is why DreamCatcher can not only be used for entertainment but to find new ideas or to see what is wrong with a troubled mind. Our product is a plate-sized scanner that can be conveniently placed in the head side of the user's bed. This assures you that the user is comfortable but also lets the scanner have a direct scan of your brain. Once you wake up from your night of sleep you take the USB drive out of the scanner and upload the contents onto your computer. Our mission is to distribute our product to the wealthy upperclass for in home use. This is a science that has never been seen before so we're certain it will peak the interest of many demographics. Our target audience is the middle to upper class from the ages of 25-50. Most young adults and teenagers won't be able to afford the DreamCatcher and don't have the time or attention span to constantly use it. We intend to use the imagery of a dream catcher in our logo but with a modern spin because we are designing for the future.
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I... Kind of want one. So you definitely have a good idea. With an age range and imagery that should work well together the idea as a whole feels both futuristic and tangible in the "now".
ReplyDeleteMason – I really should read ahead a bit, shouldn’t I! This is a much better name.
ReplyDeleteI think it is very clever of an idea in itself, and most importantly clever to make it available to pros and personal use. I think you have a well written statement its clear what you are trying to market. I like the detail about the audience and things like where and how the device will be. I would want one for sure.
ReplyDeleteGreat name choice, was an easy read. Very good word choice, and flow of information being informed.
ReplyDeleteI love the detail you give explaining how someone would use this device. I love the name and the idea to use a dream catcher in your later designs, I know we aren't making logos for our individual products but a simplified version would be great for that.
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