A blog created by the students and teacher at Mount Wachusett CC - Graphic and Interactive Design Department for the purposes of sharing and critiquing their artwork as a collaborative project.
I think its a nice logo, looks great, the colors go well and contrast good. The only thing I can see is the top corner of the D in "Design". Other then that looks Great.
Nice logo design, something to point out I wonder why is there a dark yellow spot in the "g" in Design. I think if you remove that it would be good to go.
Matt – this is a fun logo, youthful and light-hearted. And, it is a pretty successful design as is. BUT – Design Change is an investment company. Investment companies tend to be pretty serious about their work. That said, I think you could make a case for an investment company that wants to look young, hip, and behind the next, crazy cool, big thing. Which makes some sense only if your hover board idea evolves into a young hip product, rather than a transportation device.
Back to the design: how can you make this seem a bit less crazy? I would encourage you to simplify it a bit. What shapes can you do without? Removing some of the details and contrasting shapes/colors will make this seem a bit more grown up, yet still fun. Keep working with this. The one contrast I like, and it’s a very contemporary approach, is the green counter in the “g”. Carl pointed it out, but instead of eliminating it – I encourage you use that type of contrast to your advantage. Simplify, simplify, simplify down to the core essential, successful decisions you have made here.
You know I've looked at this logo multiple times and realized it reminds me of the "Monsters Inc" credits, I just had to point that out! I really like the creativity of the logo but the only problem with it for me is that the whole box is so busy that it doesn't communicate what Design Change is all about.
I think its a nice logo, looks great, the colors go well and contrast good. The only thing I can see is the top corner of the D in "Design". Other then that looks Great.
ReplyDeleteNice logo design, something to point out I wonder why is there a dark yellow spot in the "g" in Design. I think if you remove that it would be good to go.
ReplyDeleteMatt – this is a fun logo, youthful and light-hearted. And, it is a pretty successful design as is. BUT – Design Change is an investment company. Investment companies tend to be pretty serious about their work. That said, I think you could make a case for an investment company that wants to look young, hip, and behind the next, crazy cool, big thing. Which makes some sense only if your hover board idea evolves into a young hip product, rather than a transportation device.
ReplyDeleteBack to the design: how can you make this seem a bit less crazy? I would encourage you to simplify it a bit. What shapes can you do without? Removing some of the details and contrasting shapes/colors will make this seem a bit more grown up, yet still fun. Keep working with this. The one contrast I like, and it’s a very contemporary approach, is the green counter in the “g”. Carl pointed it out, but instead of eliminating it – I encourage you use that type of contrast to your advantage. Simplify, simplify, simplify down to the core essential, successful decisions you have made here.
You know I've looked at this logo multiple times and realized it reminds me of the "Monsters Inc" credits, I just had to point that out! I really like the creativity of the logo but the only problem with it for me is that the whole box is so busy that it doesn't communicate what Design Change is all about.
ReplyDelete