A blog created by the students and teacher at Mount Wachusett CC - Graphic and Interactive Design Department for the purposes of sharing and critiquing their artwork as a collaborative project.
The colors are working for me, though maybe you could drop "desig" a bit further down. Maybe it's just me but it didn't quite flow when I read it.(I'm not an expert take that with a grain of salt) Good design overall, any chance you'd tell me the thought process behind it? I'm curious.
I like it but I'm not sure I understand what you’re trying to convey. Why are you using a traffic sign and then pavement? If I were to see this I would think that the company is a road construction company. Is that what you were trying to convey or I am way off the mark?
Nicholas – I assume you are intentionally creating a connection to street/traffic signage. Although it also seems like you might be trying to connect it to your service (transportation). Design Change is a company that invests big $$ in new ideas… and I don’t see that expressed here. That’s what really needs to be imparted in this logo – futuristic global investments, lives improved, world-shaking inventions, etc. I’m thinking the shape of around the logo actually looks a bit old fashioned… after all, traffic signs date way way back in time, to the beginning of the 20th century (a whole century ago!). Hope this helps – keep thinking and concentrate on the client logo, not a logo for the service you are providing.
I see your points, I focused more on the “change” part of it rather than the “design”. I wasn’t trying to connect it to “transportation” per say, more like the change connecting to a “lane change” witch evolved more to a sign. It really doesn’t need to be there at all, I would agree. I have a better idea of the concept now and will work on it some more and make improvements based on the feedback.
I like the gray text but I do recommended having something space related instead of the sign which does make a nice backdrop.
ReplyDeleteThe colors are working for me, though maybe you could drop "desig" a bit further down. Maybe it's just me but it didn't quite flow when I read it.(I'm not an expert take that with a grain of salt) Good design overall, any chance you'd tell me the thought process behind it? I'm curious.
ReplyDeleteI like it but I'm not sure I understand what you’re trying to convey. Why are you using a traffic sign and then pavement? If I were to see this I would think that the company is a road construction company. Is that what you were trying to convey or I am way off the mark?
ReplyDeleteNicholas – I assume you are intentionally creating a connection to street/traffic signage. Although it also seems like you might be trying to connect it to your service (transportation). Design Change is a company that invests big $$ in new ideas… and I don’t see that expressed here. That’s what really needs to be imparted in this logo – futuristic global investments, lives improved, world-shaking inventions, etc. I’m thinking the shape of around the logo actually looks a bit old fashioned… after all, traffic signs date way way back in time, to the beginning of the 20th century (a whole century ago!). Hope this helps – keep thinking and concentrate on the client logo, not a logo for the service you are providing.
ReplyDeleteI see your points, I focused more on the “change” part of it rather than the “design”. I wasn’t trying to connect it to “transportation” per say, more like the change connecting to a “lane change” witch evolved more to a sign. It really doesn’t need to be there at all, I would agree. I have a better idea of the concept now and will work on it some more and make improvements based on the feedback.
ReplyDelete