A blog created by the students and teacher at Mount Wachusett CC - Graphic and Interactive Design Department for the purposes of sharing and critiquing their artwork as a collaborative project.
Monday, September 26, 2016
Carlselmer Part 3 Logotype
Have any thoughts on which one I should use please comment
The first one looks kind of old "worlds fair" kind of future while the other feels more digital.
As for which one you should pick, I can only give my opinion and hope it helps.
The first one seems like a fun physical future.(jetpacks, flying cars, etc) The typography is very alluring in combination with a smooth font like you used.
The second Idea feels very digital. (robots, A.I., brain scanners) I like how the word change not only sits at a different direction, but also has a changed font. It adds a touch of creativity to the otherwise mechanical design.
I really like the second one. I think the design shows forward movement and having change in a different font making the “I” in design really conveys the message of the company. But I'm wondering are you going to add color? If so, what?
Carl – the first logo sketch is actually using a font from the 1980s, which was (at the time) supposed to give a futuristic feel. Now, of course, it just looks dated. Your second sketch makes lots of sense, and the 90 degree angle of the word “change” also adds a nice touch. I’m wondering about the font for the word “change”. You’ve chosen a condensed script which works when the logo is large. Have you reduced it significantly to see if that word is still readable? It needs to be clear and readable.
The first one looks kind of old "worlds fair" kind of future while the other feels more digital.
ReplyDeleteAs for which one you should pick, I can only give my opinion and hope it helps.
The first one seems like a fun physical future.(jetpacks, flying cars, etc) The typography is very alluring in combination with a smooth font like you used.
The second Idea feels very digital. (robots, A.I., brain scanners) I like how the word change not only sits at a different direction, but also has a changed font. It adds a touch of creativity to the otherwise mechanical design.
Very well done on both designs.
I really like the second one. I think the design shows forward movement and having change in a different font making the “I” in design really conveys the message of the company. But I'm wondering are you going to add color? If so, what?
ReplyDeleteCarl – the first logo sketch is actually using a font from the 1980s, which was (at the time) supposed to give a futuristic feel. Now, of course, it just looks dated. Your second sketch makes lots of sense, and the 90 degree angle of the word “change” also adds a nice touch. I’m wondering about the font for the word “change”. You’ve chosen a condensed script which works when the logo is large. Have you reduced it significantly to see if that word is still readable? It needs to be clear and readable.
ReplyDelete